To raise awareness for the cruelty tourists unknowningly inflict on elephants when riding them, we built a life size elephant by 3D-printing a layer for every person pledging to never ride an elephant (again).
MY ROLE: CONCEPT, ART DIRECTION
THE ELEPHANT PLEDGE WON AT ADCN, SPIN, ESPRIX AND SAN,
AND WAS A FINALIST AT THE WEBBIES, LOVIES AND EUROBEST
Watch the 2 min case film
or the 12 min documentary